Sunday, August 14, 2022

Let's talk about cultural dissonance...

Back in the 1960s, the Chirrol Chocolate company produced an animated commercial meant to appeal to children. It featured three bishojo characters singing "ふりふりフレーク、チロルチョコ~," which (liberally translated) means something like "shakey-shakey-shakey, Chirrol Chocolate-ah!" The cartoon ended with the girls raising their skirts to reveal their underwear. Most people found it cute and funny; apparently, kids used to sing it on the way to school. Kawaii desu, no big deal.

Fast forward thirty year or so, and the company decides to remake the ad in 1994. Social values have changed, agendas are being pushed, and suddenly, we have thousands of moral guardians mounting a letter-writing campaign to the government, demanding that the "obscene commercial" be banned until the end of time. Apparently, the local P & T association had leapt onto the PC bandwagon that the West had been pushing for the past few decades.

You'd think that the average Japanese politician would have more important things to deal with than a harmless TV commercial, but naturally, the Puritan Brigade got their way as they always do. The advertisement was censored, all copies of the print destroyed, and a valuable piece of popular culture was lost to history. Apparently, nobody and nothing is safe from these self-righteous killjoys, regardless of where they happen to live.

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